Update: Rock Up And Ride

Update: Rock Up And Ride

We’re very proud here at Route Assembly to be working with Scottish Cycling the Rock Up & Ride pilot project which is funded by Transport Scotland. Rock Up & Ride is a series of fun cycling sessions and is aimed at getting children aged 7-14 on bikes. This is...
Electric Bike Buying Incentives

Electric Bike Buying Incentives

Electric bikes are a more natural replacement for cars than they are for traditional bikes. With that in mind electric bike incentives should be about replacing cars. By taking cars off the road we are able to reduce our emissions and cut down on congestion for the...
The Cost Of Doing Business

The Cost Of Doing Business

The National Bike Dealers Association released their survey on the cost of doing business from 2020-2021. Unfortunately it seems that record profitability in the US market was more of a freak occurrence than a continued trend. There was a period of record...
Mate Fined And Bikes Recalled

Mate Fined And Bikes Recalled

Mate Bike has been hit with a fine and their bikes have been recalled. The reason for this is simple, the bikes being recalled do not match the UK’s legal definition of an electric bike. To be considered an electric bike in the UK a bike must have a top speed of...
Growth And Degrowth In The Bike Industry

Growth And Degrowth In The Bike Industry

We talk a lot about trying to make the bike industry green. The problem is that no matter what we do in terms of mechanical and material changes it doesn’t solve the underlying problems. To really make a substantial difference we don’t just need to change what we...